Interview with Photographer and Instagrammer Arthur Martins

If you’ve never visited Rio de Janeiro, you’ll definitely want to after seeing Arthur Martin’s photography. Hear more from our Fluence curator about what inspires him, his success with Instagram, and his beautiful hometown of Rio.


How did you get started in photography?Arthur Martins on Fluence

It was with Instagram; I noticed my friends started using it with their iPhones but I didn’t have any Apple products. Then I received an Ipad from my aunt, and I got an IPhone but the pictures were terrible. I received a digital camera from a friend and a year ago I bought my first professional camera.  I saw a huge improvement in the quality and aesthetics afterwards.

When I started a design course in college, I had an interest in special effects and animation. I was thinking about doing something connected with this or computer games and graphics. Then I started looking at movies, TV shows, and professional videos on Vimeo and when I was looking at those videos, I started researching the graphics from the videos and I got more focused on my photography. It really inspired me.


What are your favorite subjects to photograph?

Landscapes and the beach; I live Rio de Janeiro which is a great city for both.

My photographs tend to show this landscape in a clean, vintage aesthetic, so I try to get less saturated pictures.

Arthur Martins' Photography - Fluence Interview

Arthur Martins – ‘Photoville NYC’


You’re from one of the world’s most fascinating cities, Rio de Janeiro.  Tell me what is your favorite thing about it?

I think it is one of the best places to live; to live nearby so much nature. I live so close to everything; restaurants, bars. It is a city the where the “day” life and the “night” life are so different, but people always want to get together in the streets. Be out and meet each other. And most of the people are happy besides the problems that we have. They seem to not care about all of the superficial things.


Arthur Martins Photography

Arthur Martins – ‘P H O T O S A N D M E M O R I E S’

Speaking of people meeting, tell me about how you got started with the Instameets.

When I started photography, I used to get together with friends and take photographs around Rio. Then when Instragram became functional in Brasil, with the headquarters in Sao Paulo, the community grew to Rio because of our landscapes. Some of the Instameets happened here in Rio with Instagram Brasil. Throughout the year, Instagram Brasil asked us to lead Instameets here in Rio. Now there are about 10 of us that are directly involved with Instagram Brasil.  In one of the Worldwide Instameets, we invited our followers and the plan was to go walking through Leblon and Ipanema. The first one was between 20 and 50 people. During the World Cup, many people came to Rio to watch and promote the games and some of them contacted me through direct messages on Instagram so we did some Instameets with people from all over the world.


Fluence Interview with Photographer Arthur Martins

Arthur Martins – ‘Surfers’


What artists inspire you?

There are some photographers who really inspire my photography work such as Griffin Lamb, Benjamin Heath, and Finn Beales. They take fantastic pictures, like adventure and lifestyle pictures.  They are so clean and the colors are shown in a light way. There is a tranquil mood. Chris Ozer and Vutheara Kham, who are photographers from New York and Paris, respectively, photograph cityscapes that have a different style than I am used to, because here in Rio my pictures are nature and landscapes but I like to see photographers from cities and places that I’ve never been to. I really like Ron Mueck; his work is almost reality, but it is a physical representation. You can see all of the textures and the feelings that are so explicit by the figures that he creates. The movie “Her”, really inspired me, too. It’s based in a city, and I really like the way the director captured the feelings of Joaquin Phoenix; the essence of the love he is feeling.


Griffin Lamb

Griffin Lamb Photography



Dig into Waves

Dig into Waves

Why did you join Fluence?

I think it is really important for artists to get feedback on their work from different people. And from people who are used to seeing professional work. On Fluence, you can find an idol, inspiration, a person who has amazing work, who you had no idea about that is on the other side of the world. It’s important now that we’re all connected. Fluence is doing this. It also means that your work is getting recognition. Fluence is important for me because my work is beginning to be recognized at a level that I wasn’t expecting and maybe I can change the opinion of the projects and see some others that will inspire me.


What is your favorite technology or social media platform for photography?

At the moment, Instagram is my favorite. But I do use VSCO a lot. I use their software, VSCO Film to edit my pictures and videos through the computer, and the VSCO cam app on the phone as well. Exactly a year ago, my friends and I went to California. We visited the Instagram, Facebook and VSCO headquarters. Instagram and Facebook were more formal; we had a programmed visit and schedule, but the VSCO visit in Oakland was totally different. We were outside taking photographs, and some guy asked us who we were so we just said, “We’re some Brazilians who love VSCO”. So he invited us inside to talk to the CEO, Joel Flory. He is really humble and invited us into his office and told us about some new stuff that they were planning. I love the VSCO grid because you get to share your work and other projects. I’ve seen people in VSCO journal that are fashion designers, or travelers or just different professions being featured and it is inspiring.


All I ever Need

All I ever Need

What advice would you give to artists just starting out?

As a designer and photographer, I suggest people to look at other photographers, designers, artists and research the work on their sites, and get inspired and amazed from seeing their work. Then, create and design your own concept with an unique aesthetic to your photos so your work will become exclusive to you. I create stories about my photographs or I add what people might be feeling in a picture. I really think people should get inspired by others, but focus on your style. I want people to look at my photography and say “this is Arthur”.


Follow Arthur here on Fluence.

Arthur Martins on Fluence

Photographers | Film & Video Experts | Designers

7-Step DIY PR Guide for Creating an Amazing Campaign

Running a successful campaign can be hugely rewarding. You’ve spent countless hours creating, performing, and nurturing your work into existence, and the time has finally arrived to share it with the world.

Carl Sagan and Fluence say You're Awesome


The guide below is to help you fit all the pieces together and give you an organizational foundation for promoting your work. This is a Fluence best practice that we share with anyone who promotes media in our system.

Step 1: Define Your Goals


Properly defining what you want to achieve with your campaign is essential.  Your goals help you craft your promotional strategy and set expectations for your results. Goals typically fall into two phases: pre-release and post-release.


Decisions decisions...


In the pre-release phase, you typically receive feedback on production and marketing strategy. In this phase you can establish connections that will be helpful for the post-release part of your campaign. For example, you can connect to curators and tastemakers who may want to have a private first look at your new release for premiering it on their blog or publication. These connections can also refer you to more curators who may be helpful for when you start promoting your release.

Goals in the post-release phase are usually related to generating exposure and amplifying your signal to the widest possible audience. Specifying your requests in your press release is important so people know what you’re looking for, how they can help, and who they should refer you to.

Step 2: Craft Your Press Release


Crafting a beautiful press release can be a skill all by itself. Links to a few examples are included below, and here’s a useful outline download as a general template:


[ Title ] by [ Creator Name ]

[Release Date]

[Release Image]

[Basic Release Note] – One descriptive sentence including the release or pre-order date.

[Message / Pitch from the Artist/Creator] – Here’s where you start creating a meaningful connection and relationship with the person receiving your release. Give your pitch, what you’re looking for, and explain your goals in 1 – 2 brief sentences. If you’re using Fluence to manage your PR campaign, you would enter this as the first item in the “Description” area of your submission.

[Most Important Link] – This could be anything; a download, purchase, pre-order, signup, etc. Whatever it is you want people to do most, put the link (your CTA) here.

[Previous Press Highlights] – Use this space to include 1 – 3 positive quotes you’ve received from other press. Social proof is powerful!

[Brief Creator/Artist Description]

[Secondary Supplemental Links] – these usually compliment the main release in some way, but could include links to previous work.

[Social Media Links] – Add your full links instead of usernames: = good. “fluence_app” = not so good.

[Contact Info]

[Lyrics or Product Specifications] – If applicable. Some people really want to see this level of detail. For example, song writing curators like Ari Herstand who are being asked about song writing feedback will require you to enter your lyrics.


Example 1: View Standard Email Press Release

Example 2: View Fluence Campaign Press Release


If you’re using Fluence to manage your campaigns, you can include your entire press release in the ‘Description’ field for people to see, along with your Twitter username for people to easily mention you if they share it.

Digital Slumber Party Skip The Day Fluence Press Release

Step 3: Prep Your Social Media Assets


Your social media presentation is vital for every campaign. Your YouTube, SoundCloud, Bandcamp, Vimeo, and Facebook media should all have a mini-version of your press release in the description. For a number of reasons (all of them good), make sure your most important link is always at the very top.

The Flashbulb (Benn Jordan) does a great job with this:

The Flashbulb is Amazing!

Step 4: Target Relevant People

Picking the right people can make or break everything you’ve worked for on the campaign, so you want to make sure you send it to relevant people in your field or genre who will most appreciate your work.

Han Solo Approves


Set time aside to research backgrounds, interests, and track records of the people you’re considering sending your work to. Save the people you want to reach out to in lists to stay organized.

If you’re looking for production or marketing feedback, make sure you search by expertise in specific areas such as music production and mastering, film/video, technology, start-ups, journalismcopywriting, and marketing. Choose whichever expertise fits best for your submission and be precise with your search terms.

With our new Fluence search and targeting features, we cut out the legwork by instantly recommending people who match your needs along with your social media connections. You can search by interest or expertise key words to see the best matching curators for your needs.

Fluence Recommendations

In the promotional phase of your campaign, choose the type of curator who will generate exposure for you depending on your needs. With a music submission, for example, you should spend a dedicated amount of time focusing on music blogger outreach, while also sending your submission to radio broadcasters and other music curators who reach people through different mediums like Spotify playlists and podcasts.

The Fluence Lists feature has social media integrations to show you people you already know who are on Fluence. You can reach out directly to people you follow on Twitter, SoundCloud, and Facebook on Fluence and ask them to participate directly in your PR efforts. The Lists let you also see the people who previously Liked or Shared your media so you can send them new releases.

Fluence Lists

 Step 5: Launching Your Release


Once you hit that “Send” button, the game is on! Coordinate your social media posts beforehand, and take advantage of every scheduling tool out there to ease the stress and minimize accidents. Use services like and to schedule posts in advance.

If you’ve coordinated with bloggers and journalists pre-release, organize their releases on a calendar, and be sure to include their posts in your social media streams.

 Step 6: Follow Up Responses


You’ve received feedback, traffic, views, shares, and responses: now is the time to turn all that attention into something tangible. Your end goal is to create 1 – 1 relationships with people, and here’s where it’s done.

  • Be proactive about sending thank you emails and checking in to see if they need anything else from you.
  • Follow up on referrals you’ve received and let people know you’ve pursued their recommendations.
  • Keep track of the people who respond positively and love your work in a list. Keep these contacts close and it will be much easier to reach out to them with future releases.
  • Share what they’ve done to help you with the world. Shout-outs foster goodwill, are always appreciated, and help you stay connected.

    Step 7: Enjoy That Champagne!


After a Fluence campaign...

Want more tips on promoting? Check out these people on Fluence who can help.


Digital Media Experts | PR Experts | Branding Experts

Digital Marketing | Music Promotion | Music Industry Experts

Music Journalist Raziq Rauf: Founder of Thrash Hits

Raziq Rauf on FluenceRaziq Rauf has more than blood in his veins; music permeates his every molecule atom down to the bone marrow. For over the past 15 years, he’s written as a music journalist for BBC, The Guardian, Kerrang!, Drowned in Sound, Classic Rock, Prog, and Metal Hammer to name a few. He also runs the successful music blog Thrash Hits; a necessity if you’re a fan of metal, hard rock, punk, and more.

Needless to say, we jumped on the opportunity to learn how Raziq started his career and hear his favorite artists so far in 2015.


What was the inspiration behind the genesis of Thrash Hits?

It was part of an umbrella group of specialist sites started with Drowned In Sound in 2008. I’d been writing for them since 2000 so it was a natural partnership. I figured that if I wasn’t being serviced with enough new music of my heavy, London-oriented tastes from an online portal, there would be others that would enjoy that service as well. I also didn’t really enjoy the humourless style of the music press in general, so decided there would be more puns. The problem is that I’m not very funny.


Favorite future hits you’ve covered so far in 2015?

I really love Mord, a black metal band from Iceland that I discovered when I was over there last summer for the very, very awesome Eistnaflug festival. There’s such a wealth of talent in that country.



One closer to home is Prosperina, who sound like “Mastodon having a wig-off with Tool,” if you like that kind of thing. The title Future Hits is a funny one because we shine a light on the most ridiculously uncommercial music around, it’s very, very unlikely any of the bands ever get more than a very committed cult following, but we like that.


Advice for artists looking to reach bloggers with DIY PR?

It’s very difficult, so don’t give up. I have hundreds of new bands in my inbox every month and it’s literally impossible to listen to them all because then I’d have no time to actually write about anything. Generally, if you’re good enough, you’ll find a way through to somebody, somewhere. It sounds simplistic but it’s as meritocratic as it can be.


Latest cool discoveries on Fluence? Any exciting connections with people on the platform?

I found an awesome, brand new prog metal band from London called Orca. There are Incubus and Tool vibes in there and I very much look forward to hearing their forthcoming album.


Your undying love for burgers using a metaphor.

Tip: watch your cholesterol. That’s not a metaphor, just advice.


Best burger place you’ve been to in the past year?

Grill ‘Em All in Los Angeles. You can not beat a full menu of heavy metal burgers full of flavour combinations concocted by gourmet chefs.

Follow and send Raziq music here on Fluence

Browse Fluence Profiles

Record Labels | Music Journalists / Bloggers

Music Industry Experts | Event Promoters

Social Connections and Searching the Fluence Network

Fluence was built to connect the creative community to curators, experts, and other trusted sources. A crucial service of our platform is to match people based on their needs and interests. We released a new search and targeting system to help you quickly find the right people for your media.

Our new Lists feature uses your social connections to help you find people on Fluence from your Twitter, Facebook, SoundCloud, and Gmail. By syncing your accounts, you can access the focused and direct attention of your social connections on their own terms.


Fluence Lists


You can also see lists of people you’ve previously engaged with in the Fluence network. This is particularly powerful when you come back and send new media to people who have liked or shared your previous submissions.

We’ve also made it easier to get curator recommendations by entering different keywords for areas of expertise or interests.


Fluence Recommendations


You can now expand profiles directly in the search results and see the terms for their attention. We added new metrics in the profile to indicate responsiveness, location and social reach, and the icons to the right of their name show you if you’re connected to them on different networks.


Brian Hazard - Fluence


With our new search and social connections you can precisely find the best people to help you with your media needs. Dive into Fluence here to take a look at the new changes, and if you’re just discovering Fluence for the first time you can get started here with $5 free credit.


We have much more soon to come. Thank you for all your support.


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