Swedish electronic artist Victor Holmberg’s solo project 1987 grabbed our attention over the past couple months when the single ‘Bomb’ from his upcoming album began to tear across the music scene.
Incorporating a shimmering array of pulsing emotive synths, Victor’s voice rises and soars; upheld with reverb-drenched piano chords. Have a listen, and read more below to see how Bomb was successfully promoted with Fluence.
Promoting ‘Bomb’ on Fluence
On Fluence, people set their own rates for their time and attention and receive media matched to their interests. ‘Bomb’ was promoted to three curators specializing in “indie pop”, “music blogging”, and “indie electronic”, for a total cost of $15.12. Here’s a look at the breakdown:
Feedback / Advice
‘Bomb’ received great feedback from music Spotify Playlister SD Hox, as well as music curators disco naïveté and Pause Musicale.
Social Sharing
2 out of 3 curators chose to organically share it on Twitter, with nearly 300 clickthroughs resulting in a cost-per-engagement (CPE) of $.05.
SWEDISH POP. amazing. @thisis1987 http://t.co/Pum8O7183f via @fluence_app
— disco naïveté (@disconaivete) January 22, 2015
Loving this… @thisis1987 http://t.co/iCOJdxVAV3 via @fluence_app Bra jobb på detta. Good new stuff from the Swedish band 1987. — hoxsd1 (@hoxsd1) January 21, 2015
Fostering organic sharing is a core principle for the Fluence community, with each and every share occurring from people who love recommending great art and media.
What’s The ROI?
Take a look at the detailed ROI in Fluence compared with standard advertising services.
Facebook average CPC: $0.55.
Twitters Ad’s average CPE: $0.22 – $0.29
Google Adwords average CPC: $0.77 – $5.82
Fluence CPE: $0.05
While Fluence outperforms each advertising channel in terms of raw ROI, the real power behind the Fluence model is that people can choose exactly who they wish to target, build real 1 – 1 relationships, and receive media on their own terms.
Read about our mission and ethos here
You can sign up for free with $5 of credit here, and have a look at 1987’s stirring new video for ‘Bomb’ before you leave.