Fluence ROI for Electronic Artist 1987

Swedish electronic artist Victor Holmberg’s solo project 1987 grabbed our attention over the past couple months when the single ‘Bomb’ from his upcoming album began to tear across the music scene.



Incorporating a shimmering array of pulsing emotive synths, Victor’s voice rises and soars; upheld with reverb-drenched piano chords. Have a listen, and read more below to see how Bomb was successfully promoted with Fluence.

Promoting ‘Bomb’ on Fluence

On Fluence, people set their own rates for their time and attention and receive media matched to their interests. ‘Bomb’ was promoted to three curators specializing in “indie pop”, “music blogging”, and “indie electronic”, for a total cost of $15.12. Here’s a look at the breakdown:


Fluence Bomb - 1987 Results


Feedback / Advice

‘Bomb’ received great feedback from music Spotify Playlister SD Hox, as well as music curators disco naïveté and Pause Musicale.
Bomb Feedback on Fluence


Social Sharing

 2 out of 3 curators chose to organically share it on Twitter, with nearly 300 clickthroughs resulting in a cost-per-engagement (CPE) of $.05.




Fostering organic sharing is a core principle for the Fluence community, with each and every share occurring from people who love recommending great art and media.


What’s The ROI?

Take a look at the detailed ROI in Fluence compared with standard advertising services.

Facebook Ads


Facebook average CPC: $0.55.



Twitters Ad’s average CPE: $0.22 – $0.29


Google Adwords AdwordsGoogle AdwordsGoogle Adwords

Google Adwords average CPC: $0.77 – $5.82




Fluence CPE: $0.05



Fluence Bomb ROI


While Fluence outperforms each advertising channel in terms of raw ROI, the real power behind the Fluence model is that people can choose exactly who they wish to target, build real 1 – 1 relationships, and receive media on their own terms.

Read about our mission and ethos here


You can sign up for free with $5 of credit here, and have a look at 1987’s stirring new video for ‘Bomb’ before you leave.

Private SoundCloud Sharing, ROI on your Promotional Spends, and more Badass Features

We’ve been working hard on new features and are excited to share them with you. It’s only going to get more badass from here on out.

Private Soundcloud Links

The #1 most-requested feature is now available! You can submit and send any private Soundcloud track link on Fluence.

This makes sharing out pre-release tracks ridiculously easy, or if you want helpful feedback on a work-in-progress, then private links are perfect for you.

Here’s how to share your private tracks:


Click on the Soundcloud ‘Share’ icon.


Privagte Soundcloud Share Link


Copy the ‘Private Share’ link


SoundCloud Private Link


Paste the link on your Fluence dashboard and start sending!


Paste Soundcloud Link on Fluence



Understanding the ROI of the money you spend is absolutely essential in any promotional campaign. We’ve added a new tab on all your ‘Submission Summary’ pages to help give you a detailed ROI breakdown for your promotions. You can also export your entire summary to save as a PDF and share with anyone you see fit.


Fluence ROI


This ROI section is only the beginning and will be quickly evolving. Soon we will help you track commerce conversions and give you a better understanding of how Fluence drives real views, plays, and shares of your media.

Inviting People

We’ve also added the ability to easily invite friends and colleagues to Fluence. Add any email address you want, and we’ll send an email inviting them to join. You can also sync your Gmail address book to quickly search through your contacts and find the right people.


Inviting People To Fluence


We have much more on the way for you. Thank you for all your inspiring support so far, and we hope you’re enjoying wrapping up a great 2014.

Cheers from Fluence!


The Fluence Team