Zach Hurd is a singer-songwriter who recently relocated from Brooklyn to Los Angeles where he was looking to spread his music to an entirely new market. With the release of his latest album, A Million Little Lights, Zach successfully used Fluence to meet and connect with several music industry curators; here’s his story:
How did you discover Fluence? And what made you want to give it a try?
I discovered Fluence in an article on Digital Music News (thank you Ari Herstand!). I just released my new album in October and, just like all independent artists, have been sending it out to anyone and everyone. I wanted to try Fluence because it seemed to be a focused platform; I wouldn’t just be sending my album/song to random people, it would be people that actually work with my style of music.
Have you had any career-enhancing experiences because of Fluence? Or made any connections that have continued outside the platform? Tell us the story.
I got some really helpful feedback from Valida Carroll, a KCRW DJ and host of the “Desert Nights” series at The Standard Hotel in Hollywood. She also said my music would be a good fit for “Desert Nights” and now I’ll be playing there on Jan 14th. I went to the series a week ago and ended up meeting a lot of great musicians there. I’m really glad to have made the connection.
What are you hoping to achieve with Fluence in the future?
I hope to keep meeting new people on Fluence that can give me some perspective on my work and guidance.
Any advice for other artists looking to use Fluence?
Give Fluence a try! After all the time and money we spend as musicians, trying to get our music in the right hands, I’d say it’s money well spent.
For music and additional information on Zach Hurd as an artist, visit: www.zachhurd.com