Fluence ROI for Electronic Artist 1987

Swedish electronic artist Victor Holmberg’s solo project 1987 grabbed our attention over the past couple months when the single ‘Bomb’ from his upcoming album began to tear across the music scene.



Incorporating a shimmering array of pulsing emotive synths, Victor’s voice rises and soars; upheld with reverb-drenched piano chords. Have a listen, and read more below to see how Bomb was successfully promoted with Fluence.

Promoting ‘Bomb’ on Fluence

On Fluence, people set their own rates for their time and attention and receive media matched to their interests. ‘Bomb’ was promoted to three curators specializing in “indie pop”, “music blogging”, and “indie electronic”, for a total cost of $15.12. Here’s a look at the breakdown:


Fluence Bomb - 1987 Results


Feedback / Advice

‘Bomb’ received great feedback from music Spotify Playlister SD Hox, as well as music curators disco naïveté and Pause Musicale.
Bomb Feedback on Fluence


Social Sharing

 2 out of 3 curators chose to organically share it on Twitter, with nearly 300 clickthroughs resulting in a cost-per-engagement (CPE) of $.05.




Fostering organic sharing is a core principle for the Fluence community, with each and every share occurring from people who love recommending great art and media.


What’s The ROI?

Take a look at the detailed ROI in Fluence compared with standard advertising services.

Facebook Ads


Facebook average CPC: $0.55.



Twitters Ad’s average CPE: $0.22 – $0.29


Google Adwords AdwordsGoogle AdwordsGoogle Adwords

Google Adwords average CPC: $0.77 – $5.82




Fluence CPE: $0.05



Fluence Bomb ROI


While Fluence outperforms each advertising channel in terms of raw ROI, the real power behind the Fluence model is that people can choose exactly who they wish to target, build real 1 – 1 relationships, and receive media on their own terms.

Read about our mission and ethos here


You can sign up for free with $5 of credit here, and have a look at 1987’s stirring new video for ‘Bomb’ before you leave.